CONTENT CREATION
MARKET RESEARCH
SOCIAL MEDIA MANAGEMENT
ANALYTICS & REPORTING
VIDEOGRAPHY
Videos are one of the most cost effective mediums for any business. Statistically, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. I have had the opportunity to create and produce video for numerous businesses in Upstate NY. These videos have ranged from educational, promotional, company cultural, and product tutorials. For example, I did a Leather Cleaning product tutorial video for Aviation Cleaning Supply in 2015. This video, along with a 3oz. sample, landed the company a million dollar contract with E-Leather Inc., a company based out of Italy.
GRAPHIC DESIGN
Sending the message out with the right visual identity to the masses and gaining their trust in your product or service is challenging. Your branding needs to be consistent and cohesive with your message. I enjoy creating marketing collateral and have produced a wide variety of graphics for magazine ads, websites, trade show events, catalogs, brochures and presentations. It's satisfying to know I can help businesses with strategies that deliver strong returns on their investment.
PHOTOGRAPHY
Photography is something I enjoy tremendously! Being an avid hiking enthusiast, I enjoy taking pictures of the great outdoors mostly. Yet, this doesn't deter me away from breaking out the lighting rig and doing product, real estate and floral shoots. More times than not, I usually have my camera at hand looking for the perfect shot!
ANALYTICS
It's always important to monitor how well marketing campaigns, social media posts, mass e-mail blasts and the like are doing. Insuring there is a return on the investment is key to any business! I am proficient with numerous analytic systems such as Google analytics and WordPress analytics.
If you would like to further discuss my analytics & reporting skills please feel free to contact me!
